Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
I had dreams about someone only known as "the old man." I haven't remembered much ssp stuff at all but am triggered by much I have heard you and Will and Johan and Tony say. There was even a dream I had at least twice so long ago, maybe 25 years, probably in same general time as old man stuff, about being in woods, cold, having to get to a cabin. It was an odd dream with strong feelings that felt more real yet so different than something I'd dream about that they stuck with me. You mentioned that idea of the cabin in one of your videos. I knew there were others I knew that had to get to the cabin too. I think I even tried to figure out who they might be in my real life after I woke up to try to analyze the dream. Maybe it was in the dream I can't remember now. Why were we separated? How did I know there were others? How did we get here? Why was I trekking in such conditions I would never do this. Why was I so concerned for these people? Like I hoped so much they had already made it there. The terrain was so foreign to what I knew at the time. Lots of dips and hills making the last miles so difficult. This place was so secret and isolated yet I knew it had modern comforts like just maybe it was just off a main highway. I am not a winter sport kind of person but it was kind of like a ski lodge. I was so cold yet I seemed to have proper gear for long cold survival. And the hills, I was from a very flat land, NJ. I know I was so drawn to understanding that I had this dream more than once, like I was determined to figure it all out so much that I returned to it. Have you had any progress on how this memory fits into the whole ssp thing? I wanted to reach out to you about this one thing in particular but not sure how. Will has my contact info if you would like to chat. -V